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Meryl Hill


Meet UPco

Discover your 
potential.

REFINE. ALIGN. UNLEASH.

I help brands, leaders, and creative teams bring purpose to process, creativity to culture, and excellence to every outcome, so they can build stronger, serve better, and grow smarter.

pillars

THREE

OF REFINEMENT

Business People Applauding Office Workplace Teamwork Corpoate Teambuilding
01.
CULTURE
Your culture isn’t just how you work,
it’s why you work.
We’ll explore how to shape environments that inspire creativity, accountability, and alignment, so your people and purpose move in the same direction.
Painter at Work Paint Process Artist Art
02.

PROCESS

Systems don’t have to feel stiff. We’ll walk through how to build processes that support creativity, creating structure that empowers growth, excellence, and efficiency.

03.

STORYTELLING

Every brand has a story,

but not every story is being told well.
You’ll learn how to craft messaging that connects with clarity and emotion, bringing your audience along for the journey instead of just talking at them.

Notebook and Pen Story Storytelling Writing

When culture inspires, process supports, and storytelling connects,

that’s when refinement becomes growth.
 

And that’s where UPco comes in.

IT ALL WORKS, TOGETHER.

CHECK BACK SOON FOR THE

UPCO TOOLBOX

CLICK HERE TO BEGIN YOUR DOWNLOAD

BUILD SMARTER.
LEAD BRIGHTER.
Through a fresh set of eyes.

A free UPco workbook for leaders and brands who want their next move to mean something.

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Growth is great. But refinement? That’s where the magic happens. This guide will help you identify the gaps, strengthen your story, and design systems that serve your bigger purpose.

Image by Iyan Kurnia

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Get Daily Inspo
Where Purpose Takes

Shape

WELCOME TO THE REFINEMENT CLUB.

UPco works with leaders who value excellence in both vision and execution.

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You’ve built something good. UPco is here to make it exceptional.


From creative strategy to brand storytelling, UPco's help bring structure to your vision and spark to your process, so every detail feels intentional.

I'm Meryl

hello

For two decades, I’ve helped hospitality brands  scale, grow, and strengthen their creative core. And here’s what I’ve learned: growth without refinement leads to burnout... but alignment? That’s where transformation happens.

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UPco was born to bring purpose to the process, helping brands elevate how they operate, create, and lead. Because your next level of excellence doesn’t come from working harder… it comes from working truer.

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UPco is my way of helping businesses align strategy with soul, building better systems, stronger culture, and stories that actually move people.

JOURNAL

insights

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