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Image by Diana Polekhina
Meryl Hill


Meet UPco

Discover your 
potential.

LESS CHAOS. MORE REVENUE.

A TEAM THAT RUNS WITHOUT YOU.

I help event companies and creative agencies stop losing revenue to broken processes — and build systems that scale without the chaos.

Your company is growing.
Your business hasn't caught up yet.

You're leading a 10–50 person team, winning more clients than ever,

and somehow the chaos is winning too.

The team is misaligned. The founder is still the bottleneck.

Nobody agrees on priorities.

You started this business to do incredible work.

Now you spend your days putting out fires.

 

UPco helps companies build the clarity, culture, and systems

they need to scale, without the chaos.

pillars

THREE

OF REFINEMENT

Business People Applauding Office Workplace Teamwork Corpoate Teambuilding
01.
CULTURE
Your people are your product.
I'll help you build an internal culture where everyone knows the mission,
owns their role, and moves with clarity — instead of waiting to be told
what to do next.
Painter at Work Paint Process Artist Art
02.

PROCESS

If it lives in someone's head, it's a liability.

I'll help you document, design, and implement the workflows and SOPs that let your team execute consistently,

with or without you in the room.

03.

STORYTELLING

Your external brand and internal culture should tell the same story.

I'll help you close the gap,

so what you say you are matches

how your team actually shows up.

Notebook and Pen Story Storytelling Writing

When culture inspires, process supports, and storytelling connects,

that’s when refinement becomes growth.
 

And that’s where UPco comes in.

BOOK A FREE 30-MINUTE STRATEGY CALL
Where Purpose Takes

Shape

WELCOME TO THE REFINEMENT CLUB.

UPco works with leaders who value excellence in both vision and execution.

​

You’ve built something good. UPco is here to make it exceptional.


From creative strategy to brand storytelling, UPco's help bring structure to your vision and spark to your process, so every detail feels intentional.

I'm Meryl

hello

I'm Meryl Hill, and I built UPco because I've seen what happens when event companies grow faster than their infrastructure. The team starts fraying. The founder starts drowning. The brand starts drifting.

 

I spent two decades inside the event industry watching great companies hit a ceiling — not because they lacked talent or ambition, but because nobody had ever built the business underneath the business.

 

That's the work I do. I come in as a strategic partner, not another consultant with a generic framework. I bring deep industry context, operational expertise, and a bias toward outcomes over process.

JOURNAL

insights

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